The Co-Creation Paradigm
Venkat Ramaswamy, Kerimcan OzcanBuilding on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.
Année:
2014
Editeur::
Stanford University Press
Langue:
english
Pages:
360
ISBN 10:
0804790752
ISBN 13:
9780804790758
Fichier:
PDF, 2.60 MB
IPFS:
,
english, 2014