China Business ABC - The China Market Survival Kit

Packed with insights and practical hints this book is an indispensable tool for everybody doing business with China. The authors have a combined record of more than 60 years personal experience in China. Their candid language goes right to the heart of the matter.
Content:
Front Matter
• Table of Contents
• The Chinese Market - An Introduction
Advertising to Astrology
Banks to Business Development
Chinese to Customer
Delivery Services to Dragon, the Year of the Dragon (2012)
English to Export
Face (Losing Face) to Friendship
Gambling to Guangzhou
Health to Humor
Internet to Investment
• Joint Venture
Karaoke to Know-How
Labor Unions to Localisation
Management to Monkey, the Year of the Monkey (2004)
Names to Negotiations
Opera to Ox, the Year of the Ox (2009)
People to Politics
• Quality Control
Rabbit, the Year of the Rabbit (2011) to Rooster, the Year of the Rooster (2005)
Sex Industry to Sun Zi's Art of War
Table Tennis to Traffic
• Unemployment
• Vegetarian Diet
• Welfare
• Xenophobia
Yangtse River to Yes
• Zen Buddhism
• Appendix: Embassies and Consulates in China