Mental Models: Aligning Design Strategy with Human Behavior

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Business & Economics - Sales & Marketing
Mental Models: Aligning Design Strategy...

Mental Models: Aligning Design Strategy with Human Behavior

Name: Mental Models: Aligning Design Strategy with Human Behavior
ISBN: 9781933820064

Indi Young

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There is no single methodology for creating the perfect product—but you can increase your odds.

One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Catégories:

Business & Economics - Sales & Marketing

Année:

2008

Edition:

1st

Editeur::

Rosenfeld Media

Langue:

english

Pages:

482